A client driven business model that delivers optimum customer value
Dynamic was founded 25 years ago with a contrarian spirit and a vision of introducing mass production efficiencies to the established custom millwork business model.
It was understood and believed to be true that custom windows and doors were built exclusively by sawdust- covered master craftsman who required much more lead time and cost considerably more than the window companies that manufactured standard windows with pre-established sizes and details. The accepted trade-off for custom windows and doors was no testing or engineering, longer delivery times and considerably more expense for the flexibility of a unique design or wood species.
It was that old-school approach to the business which inspired the concept to challenge the status-quo. Using a concept introduced by the Harvard Business School called “Mass Customization“, this production process combined the elements of mass production efficiencies with design components that are adapted to meet a customer’s individual needs.
We would deliver improved value by selling windows directly rather than through multi-level marketing networks.
Simply put, no two items are the same. By writing our own unique software and integrating the state of the art flexible CAD-driven (computer-aided design) manufacturing systems we’ve been able to create a business model that provides the architect, builder or homeowner the flexibility of a custom millwork shop but with the efficiencies, quality control, delivery disciplines and testing you would expect from a large mass production company.
Well, 24 years later, after substantial investments in software development, CNC (computer numerical control) equipment and lots of bumps and bruises, we can confidently say we offer our customers an unmatched level of flexibility, tested product designs and dependable delivery but that’s not the only way we deliver better value.
Coupled with the introduction of Mass Customization we also challenged the real value the customer was receiving through the traditional window and door dealer model.